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Buy a rental in Holladay, Utah: current rents, cap rates, which neighborhoods actually cash flow, and what management costs.
Ondo pairs neighborhood-level pricing, prep, and negotiation support with the realities of a $650K median home market in Holladay.
Nearby Coverage
Holladay's rental market presents a compelling investment opportunity. With a median home price of $650,000 and median rent of $1,900/month, the gross rent multiplier sits at approximately 28.5×, meaning the purchase price represents roughly 28.5 years of gross rental income. Population growth of 1.0% annually, driven by employers like Granite School District and Cottonwood Hospital, supports sustained rental demand. With 28% of Holladay households renting, the tenant pool is established and active. We help investors identify properties that generate positive cash flow from day one and build long-term equity in Holladay's appreciating market.
Holladay residents enjoy a lifestyle that seamlessly blends mountain recreation with urban refinement. Morning routines might include a trail run up the Bonneville Shoreline before commuting 15 minutes to a downtown SLC office. Holladay Village is the evening and weekend anchor, farm-to-table restaurants, boutique shopping, and a Whole Foods make it a walkable hub. Winter weekends mean ski mornings at Brighton or Solitude via Big Cottonwood Canyon, often home by noon. Summer evenings are spent on patios with valley views or hiking the Olympus Cove trails. Daily life is oriented around canyon recreation and Holladay Village dining rather than a large civic downtown.
Median Home Price
$650K
Median Rent
$1,900/mo
Population
32,000
Annual Growth
1.0%
Avg Days on Market
30
Owner-Occupied
72%
Ondo city medians as of Aug 2026 — verify. Not an MLS pull, appraisal, BPO, or CMA. Population and annual growth are approximate and are not tied to a named public source here. Check the U.S. Census Bureau for official figures.
We define your target returns, budget, preferred property type, and management expectations. Whether you're buying your first rental or adding to a portfolio, we tailor the search to your investment thesis.
For every property we present, you get a cash flow analysis including purchase price, down payment, financing costs, projected rent, operating expenses (vacancy, maintenance, insurance, taxes, management), and net yield. No surprises.
Once you close, our property management team takes over: marketing, tenant placement, rent collection, maintenance, and reporting. You get passive income without the daily operational burden.
School District: Granite School District
Notable schools: Olympus High School, Olympus Junior High, Spring Lane Elementary
Affluent east-side enclave on the Wasatch bench with immediate access to Big Cottonwood Canyon ski resorts.
Outdoor Activities
Local Landmarks
Returns vary by property, financing, and management approach. In the current market, cash-on-cash returns for a well-purchased rental property typically range from 4–8% before appreciation. Cap rates for single-family rentals generally run 4–6%. Total returns including appreciation, principal paydown, and tax benefits can exceed 12–15% annually. We provide property-specific pro forma analysis so you know exactly what to expect before making an offer.
Investment property loans typically require 15–25% down for a single-family rental and 25% for 2–4 unit properties. Some portfolio lenders offer 10% down for strong borrowers. DSCR (debt service coverage ratio) loans are available for investors who prefer to qualify based on the property's rental income rather than personal income. We help you structure financing that preserves capital for multiple acquisitions.
It depends on your time, proximity, and number of properties. Self-management saves the management fee (typically 8–10% of rent) but requires you to handle tenant calls, maintenance coordination, rent collection, and legal compliance. As your portfolio grows past 2–3 units, the time investment usually exceeds the management fee savings. Our property management service handles everything from day one.
A 1031 exchange lets you defer capital gains taxes when you sell an investment property and reinvest the proceeds into a like-kind replacement property. Strict timelines apply: 45 days to identify replacement properties and 180 days to close. We coordinate with qualified intermediaries and help you identify replacement properties that improve your portfolio's cash flow and appreciation potential.
Updated 4–5 bedroom homes with modern kitchens, quality finishes, and mountain views command the strongest demand. Corporate relocation assignments often need turnkey 4–5 bedroom homes near canyon access and Holladay Village. Homes with separate home office space, two-car garages, and outdoor entertaining areas are particularly sought after. Furnished rentals for 6–12 month corporate assignments can command significant premiums. Luxury townhomes near Holladay Village also lease well when walkability to retail is the pitch.
Holladay and Cottonwood Heights share canyon geography but have distinct commercial patterns. Holladay has the Village retail center, while Cottonwood Heights has less commercial square footage and more purely residential streets. Rents are comparable, with slight premiums in Holladay for Village-adjacent properties and in Cottonwood Heights for homes closest to canyon access. Both are excellent premium markets. Investors often view them as interchangeable for portfolio purposes, though tenant preferences may lean one direction based on lifestyle priorities.
Holladay has consistently outperformed Salt Lake County appreciation averages, driven by limited developable land, premium location, and persistent demand from high-income households. The supply constraint is structural, the city is essentially built out, with new inventory coming only from tear-down/rebuilds and limited infill. This means appreciation should continue to outpace the county even in softer markets. For investors, the combination of steady appreciation and premium rents makes Holladay a strong wealth-building market despite modest cash-on-cash yields.
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