Technical SEO for Real Estate: JSON-LD and Core Web Vitals

Local search is a major way Utah buyers, sellers and landlords find a real estate company. Ondo Real Estate uses a "Programmatic SEO" approach built on Next.js so each listing, city and service page has a clear title, description and structured data.

Structured Data (JSON-LD)

Search engines prefer structured data. We don't just hope Google understands our content; we explain it explicitly using Schema.org vocabulary.

Breadcrumbs & LocalBusiness

In app/page.tsx and lib/seo.ts, we dynamically generate JSON-LD blobs.

// lib/seo.ts
export const generateBreadcrumbJsonLd = (items) => ({
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  itemListElement: items.map((item, index) => ({
    "@type": "ListItem",
    position: index + 1,
    name: item.name,
    item: item.url,
  })),
})

This gives us rich snippets in search results, showing the user exactly where a page sits in our hierarchy (e.g., Home > Buy > Utah County > Lehi).

Local SEO Strategy: Targeting the "Wasatch Front"

We target hyper-local keywords defined in our SEO component:

• "Lehi real estate"
• "Utah County property management"
• "Utah real estate market reports"

By injecting these keywords into the metadata export of our Next.js pages, we signal strong local relevance.

Automated Sitemaps

We use next-sitemap to automatically crawl our routes during the build process. This ensures that every new blog post, property listing, or calculator page is instantly added to sitemap.xml, helping Google index fresh content faster.

Performance as a Ranking Signal

Google's Core Web Vitals are a ranking factor. Our architecture optimizes for this naturally:

• Image sizing: Explicit dimensions on images reserve space and prevent layout shifts. Images are served as authored on this static site, so we size the files ourselves.
• Font Optimization: next/font eliminates Flash of Unstyled Text (FOUT).
• Static Generation: Marketing pages are pre-rendered, offering near-instant Time to First Byte (TTFB).

Conclusion

SEO isn't magic; it's engineering. By building SEO primitives into our component library, every page we launch is optimized by default.

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